Privacy Policy

ek77 ("we", "us", "our", "the Platform") is committed to protecting your privacy and handling any personal data you share with us in a transparent and responsible manner. This Privacy Policy describes how ek77 collects, uses, stores and protects information in connection with your use of the website accessible at https://ek77.cam.

Please read this Privacy Policy carefully. By accessing or using the ek77 platform, you acknowledge that you have read and understood this Policy. If you do not agree with its terms, please discontinue your use of the Platform immediately.

ek77 is an English-language online betting and casino information platform built for Pakistani users. We do not operate a gambling service, accept deposits or process financial transactions. As a result, the personal data we collect is limited to what is generated through standard website browsing and any voluntary communications you initiate with us.

For the purposes of this Privacy Policy, the following terms carry the meanings set out below:

• "Personal Data" — Any information that identifies or could reasonably identify a natural person, including but not limited to IP addresses, browser identifiers, device information and any contact details voluntarily submitted through our support channels.
• "Processing" — Any operation performed on Personal Data, whether automated or manual, including collection, recording, storage, use, disclosure and deletion.
• "Data Controller" — ek77, as the entity that determines the purposes and means of processing Personal Data collected through this Platform.
• "User" — Any natural person who accesses or browses the ek77 Platform.
• "Cookies" — Small text files placed on your device by your browser when you visit a website, used to remember preferences and gather usage analytics.
• "Third-Party Services" — External analytics providers, content delivery networks and other technology vendors whose tools may be integrated into the Platform's technical infrastructure.
• "Applicable Law" — All laws, regulations and guidelines applicable to data protection and privacy in the jurisdictions relevant to our operations and user base, including any applicable Pakistani data protection frameworks.

ek77 collects only the minimum data necessary to operate the Platform effectively and improve the user experience. The categories of data we may collect are as follows:

We do not collect sensitive personal data such as national identity numbers (CNIC), financial account details, payment credentials, health information or biometric data through this Platform.

Data is collected through the following means when you use the ek77 Platform:

• Automatic Collection: When you visit the Platform, our servers and integrated analytics tools automatically log technical and usage data. This occurs regardless of whether you take any active steps on the site.
• Cookies and Similar Technologies: The Platform uses cookies and similar tracking technologies to gather usage analytics, remember user preferences and ensure the site functions correctly. See Clause 7 for full details on cookies.
• Voluntary Submission: If you contact our support team via email or any other communication channel listed on the Platform, you voluntarily provide us with Communication Data such as your email address and the content of your message.
• Third-Party Analytics: We may use third-party analytics providers whose tools automatically collect certain Technical and Usage Data when you visit the Platform. These providers process data under their own privacy policies, and we configure them to respect user privacy to the extent practicable.

We use the data we collect for the following specific purposes:

• Platform Operation: To deliver the website to your browser, ensure pages load correctly, and maintain the technical functionality of the Platform across different devices and connection types.
• Analytics and Improvement: To understand how users navigate the Platform, which content is most useful, and where improvements can be made — helping us create better guides and resources for Pakistani users.
• Support Communications: To read, respond to and manage support queries submitted by users who contact us via email or other communication channels.
• Security and Fraud Prevention: To detect and prevent unauthorised access, abusive behaviour or technical attacks against the Platform's infrastructure.
• Legal Compliance: To meet any obligations imposed on us by Applicable Law, including responding to lawful requests from public authorities where required.
• Content Personalisation: To remember language and display preferences where technically implemented, improving the browsing experience for return visitors.

We do not use your data for automated profiling, algorithmic decision-making that produces legal effects, or direct marketing communications. We do not sell, rent or trade Personal Data to any third party for commercial purposes.

Where data protection frameworks apply to our processing activities, we rely on the following legal bases:

• Legitimate Interests: Processing Technical and Usage Data to operate, maintain and improve the Platform represents a legitimate interest of ek77, provided that such processing does not override your fundamental privacy rights.
• Consent: Where we deploy non-essential cookies or similar tracking technologies, we rely on your freely given, informed consent. You may withdraw this consent at any time by adjusting your browser settings or using available cookie preference tools.
• Contractual Necessity: Where you contact us for support, processing your Communication Data is necessary to respond to your query and fulfil our commitment to assist you.
• Legal Obligation: In limited circumstances, we may process data to comply with a legal obligation imposed by Applicable Law or a lawful order from a competent public authority.

ek77 uses cookies and similar technologies to support the operation and improvement of the Platform. The categories of cookies we may use are:

You can manage or disable non-essential cookies at any time through your browser settings. Most modern browsers allow you to block or delete cookies, restrict specific third-party cookies, or receive a notification each time a cookie is set. Please note that disabling certain cookies may affect the functionality of the Platform.

ek77 does not sell, lease or trade Personal Data. We may share data only in the following limited circumstances:

• Technology and Analytics Providers: We engage reputable third-party service providers — such as web analytics platforms, content delivery networks and hosting infrastructure providers — who process Technical and Usage Data on our behalf. These providers are bound by data processing agreements and are permitted to use data only for the purposes we specify.
• Legal Requirements: We may disclose Personal Data if required to do so by law, court order, or a lawful request from a competent governmental or regulatory authority. We will, where permitted by law, notify affected users of such requests.
• Protection of Rights: We may disclose data where we reasonably believe disclosure is necessary to protect the rights, property or safety of ek77, our users or the public — for example, in the context of investigating fraud or addressing security incidents.
• Business Transfers: In the event of a merger, acquisition or sale of all or substantially all of ek77's assets, Personal Data may be transferred to the relevant successor entity. We will notify users of any such transfer through a prominent notice on the Platform.

We do not share Personal Data with Third-Party Operators described on the Platform. Any data you submit directly to a betting operator is governed by that operator's own privacy policy, which is entirely separate from this Policy.

We retain Personal Data only for as long as necessary to fulfil the purpose for which it was collected, or as required by Applicable Law. Our general retention approach is as follows:

• Technical and Usage Data: Retained in aggregated, anonymised form for analytical purposes. Raw server logs containing IP addresses are retained for a limited period — typically no longer than 90 days — before being anonymised or deleted.
• Communication Data: Email correspondence and support queries are retained for a reasonable period to allow us to track and resolve ongoing issues, and are deleted once they are no longer operationally necessary. We do not retain support emails indefinitely.
• Cookie Data: Session cookies are deleted automatically when you close your browser. Persistent cookies expire according to their configured lifespan, which varies by cookie type but does not exceed 13 months unless renewed by your continued use of the Platform.

When data is no longer required, we take reasonable steps to securely delete, anonymise or aggregate it so that it can no longer be associated with an identifiable individual.

Depending on the data protection laws applicable in your jurisdiction, you may have some or all of the following rights with respect to your Personal Data:

To exercise any of the above rights, please contact us at the address set out in Clause 15. We will respond to all verified requests within a reasonable timeframe, generally within 30 calendar days. We may need to verify your identity before processing a request.

ek77 takes the security of your Personal Data seriously. We implement a range of technical and organisational measures designed to protect data against unauthorised access, accidental loss, alteration or disclosure. These measures include:

• Serving the Platform exclusively over HTTPS with TLS encryption to protect data in transit between your browser and our servers.
• Restricting access to server infrastructure and any stored data to authorised personnel only, on a need-to-know basis.
• Using reputable, security-conscious hosting and content delivery infrastructure providers that maintain their own security certifications.
• Conducting periodic reviews of our data handling practices to identify and address potential vulnerabilities.
• Minimising the collection and retention of Personal Data so that the volume of data at risk is kept as low as reasonably possible.

Despite these measures, no method of data transmission over the internet or electronic storage is completely secure. We cannot provide an absolute guarantee of security. If you become aware of any security concern related to the Platform, please notify us promptly at the contact address in Clause 15.

The ek77 Platform is strictly intended for adults aged 18 and above — or the higher minimum age required by the applicable operator or license jurisdiction. We do not knowingly collect, process or retain Personal Data from individuals who are under 18 years of age.

If we become aware that we have inadvertently collected Personal Data from a minor, we will take immediate steps to delete that data from our systems. If you are a parent or guardian and believe that your child has accessed this Platform or provided us with Personal Data, please contact us at the address in Clause 15 and we will address the matter promptly.

ek77 is an information platform specifically built for users in Pakistan, including those in cities such as Karachi, Lahore, Islamabad, Rawalpindi, Faisalabad, Multan and Peshawar. While we design our content for a Pakistani audience, our server infrastructure and third-party technology providers may be located in other countries.

This means that Technical and Usage Data collected when you visit the Platform may be transferred to and processed in jurisdictions outside Pakistan. Where such transfers occur, we take reasonable steps to ensure that appropriate safeguards are in place, consistent with the data protection standards we maintain under this Policy.

We do not claim compliance with any specific Pakistani data protection statute, as comprehensive data protection legislation in Pakistan is still evolving. We commit to treating your Personal Data responsibly and in accordance with the principles set out in this Policy, regardless of where processing occurs.

ek77 reserves the right to update or modify this Privacy Policy at any time. When we make material changes, we will update the "Last Updated" date displayed at the top of this page. We may also place a prominent notice on the Platform to draw attention to significant changes.

Your continued use of the Platform after any amendment becomes effective constitutes your acceptance of the revised Privacy Policy. We encourage you to review this page periodically to remain informed about how we handle your data. If you disagree with the amended Policy, you should discontinue your use of the Platform.

Where changes materially affect how we process data that was previously collected under a different version of this Policy, we will handle existing data in accordance with the Policy under which it was collected, unless you have consented to the new terms.

If you have any questions, concerns or requests relating to this Privacy Policy or the way ek77 handles your Personal Data, please contact us using the details below. We take all privacy queries seriously and aim to respond within five (5) business days.

• Platform: ek77
• Website: https://ek77.cam
• Email: [email protected]
• Support Hours: 24/7 (operator hours)
• Language Support: English; Urdu available on request

When submitting a data rights request, please include sufficient detail to allow us to identify the data concerned and verify your identity. We will not be able to process requests that we cannot reasonably verify.

You may also direct general queries about our platform to us via the same contact address. For queries related to a Third-Party Operator's data practices, please contact that operator directly — ek77 cannot intervene in or respond on behalf of any third-party service.